Who we are

Released in 2009, Scup was created with a big goal: helping companies and agencies to work effectively with social media. The tool allows users to actually know everything that is talked online about brands and companies, identify the impact of conversations, interact on social networks, manage information and generate analysis. Scup operates in four areas: Listening, Social Costumer Care, Social CRM and profiles’ management. Currently, Scup serves more than 500 clients of different sizes and sectors. Since 2012, it also offers content on a social networking portal that is a benchmark in the market, Scup Ideas.

Our Culture

Unlike everything else, we do not exist just to make profit. We believe that a company can and must have a cause. We want to boost the transformation brought about by social networks. We also believe that these communication channels make the relationships between businesses and consumers and between government and people more transparent, fair and equal.

The value of beliefs

Scup is socially responsible just to "compensate" for the predatory corporate world? No, Scup understands that having a positive impact on society and treating our employees well are not forms of compensation, simply one of the main reasons that the company exists. We believe that in today’s business world, companies have a responsibility to “sell" values and beliefs.

The pillars of our culture

We seek to boost the transformations brought about by social networks through the balance of three pillars: customers, results, and people.

Customers: we want to generate an impact so customers are able to improve social networks usage. Customer satisfaction is not an end goal, but only a sign that this is being perceived.

Results: we seek to optimize the work that is being done and its financial sustainability.

People: We value autonomy. While it brings flexibility, it also demands more responsibility with deliveries and with clients.

Management model

We believe in a horizontal management and in autonomy to serve our customers and optimize results. We understand that it is easier to create a company guided by policies, control and organization hierarchy, but a company based on team learning and the quality of dialogue has increased and sustainable meaning.