About Scup

Scup is the leading tool for monitoring, service and relationship in social media in the Brazilian market that helps hundreds of medium complexity operations to enhance its digital performance, delivering solutions to increase revenue by engaging with customers and prospects, protecting a brand reputation, preventing crisis, and reducing operating costs. The product is part of Sprinklr portfolio, a company that owns the most complete solution in social media management technology in the world for major brands. For more information, visit www.scup.com.


Daniel S. Heise, General Manager LATAM

One of Scup's co-founders Daniel will be serving a General Management position in this new phase of the business. Prior to co-founding Scup, Daniel served as CEO and founder of Grupo Direct, a group of five companies that included Direct Talk, Direct Marketing, Direct Performance and Direct Labs. Before creating Grupo Direct with his partners, Daniel also founded and led Internest Tech, a private internet technology incubator that spun-off a series of successful companies such as Ingresso Fácil, Atrativa, Play Phone, and Customer First. Prior to building Internest Tech Daniel worked as a senior international trader at Banco Matrix after starting his career at Arthur Andersen. Apart from his own interests in his companies Daniel has also been serving as a mentor for the Endeavor Network since 2008. His experience in a series of international panels has helped Endeavor entrepreneurs to achieve their goals both in Brazil and most recently in the U.S.- Miami office.

Gustavo Zaiantchik, VP Sales & Services LATAM

Gustavo Zaiantchick, 37, married and father of two girls. Gustavo has a Business degree from PUC-SP and has worked for American Express and American Chamber of Commerce before starting his first company when he was 20 years old in 1999. Co-founded 5 tech companies ( Ox Tech, Direct Talk, DTM, Direct Performance, Direct Labs) before co-founding Scup in 2009. Working and researching about Social Media since 2007, he believes that this concept is a great opportunity to bring a lot of great benefits to the World. Alongside his other co-founders, Gustavo has been leading Scup as the CEO since the company was created.


Scup - Logo
Scup - Gustavo CEO
Scup - Daniel General Manager LATAM