An agency specializing in social media, such as Riot, needs a monitoring and excellence management platform; find out why it chose Scup It all began in 2006. The agency Riot entered the market, specializing in social media. It didn’t take it long to cast its net further afield into other digital and mobile spaces. Riot currently [...]
Read this postVarious organizations can face common challenges with Scup; the Brazilian leader in sports retail speaks to us about their experience with the platform How Scup helped Netshoes Organized history of interactions with clients on social media; The team spends between 71% and 90% less time classifying posts; Scup generates useful performance reports. Challenges [...]
Read this postScup, Brazil’s leading social media monitoring and management platform, today announced its integration with GoodData, the industry leader in empowering businesses to find sources of revenue and profit from big data. Under this partnership, GoodData enables Scup customers to gain business insights from social media and share them across entire organizations to increase transparency and support [...]
Read this postWe have now introduced a bunch of new features, in our continuous effort in making Scup easy to use, consistent and even more complete Profile Performance: monitor account information on Twitter and Facebook without leaving Scup What do you gain by using this feature > Manage the performance of your Twitter and Facebook communities inside [...]
Read this postExclusive study shows periods of higher posting and comment volume on Facebook You asked and Scup delivered! Scup identified the busiest times on Facebook through the volume of posts and comments, the analysis collected by Scup monitoring in the first semester of 2012. Now we’re are publishing the “Facebook’s peak hours in Brazil” study. We considered a [...]
Read this postThe final Batman movie in Christopher Nolan’s trilogy opened last week and its impact was definitely felt in social media. “The Dark Knight Rises” arrived at the box office with a bang, maintaining the positive perception of the trilogy. Despite the tragic Colorado Springs shooting, many viewers went to see the last movie in the [...]
Read this postAre you ready to deal with a social media crisis? According to a survey published in 2011 by Burson-Marsteller, a global public relations company, the answer is no. Survey respondents from around the world feel they are less than 12 months from a huge crisis online and they confessed their lack of knowledge of how [...]
Read this postMeasuring engagement requires a deep understanding of your business, analytic capability and a platform that provides rich information. Scup can help you in the following ways: Locate who is positively engaged with your brand – as well as your detractors. Create monitoring tags to classify spontaneous messages about your brand, that is to say, the [...]
Read this postLast week we looked at the definition of social media engagement. This week we provide some best practices on how to engage There are several factors that can aid engagement, such as sharing quality content with your followers whether through blog posts, tweets, videos or photos; clarifying people’s queries, offering solutions; participating in discussions and [...]
Read this postA guide to help you understand social media engagement In part one of this series on engagement we’ll look at how to define it. Imagine this scenario if you will. Bottles of Champagne are only opened for extremely special occasions at Tom’s company. This time it’s because the marketing department is celebrating reaching one million [...]
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