With Scup, TAM can take advantage of relationship opportunities presented by social media.
TAM is recognized for being one of the most active companies on Facebook, which is to be expected, because from the start, TAM has made customer care available to its clients anywhere they happen to be. By using Scup, the airline was able to increase the number of social customer care actions it performs by 90% and reach an average of 300 interactions per day.
“It is important to promote the brand and explain our service philosophy. But the best way to publicize our service is through the approval of our clients, through their interaction and the formation of a strong bond with the brand. TAM is defined in the universe of social customer care by its spirit of service, which is an integral part of its DNA.”Social Media Coordinator for TAM